Australian Made Campaign Ltd (AMCL) today unveiled its largest national advertising campaign encouraging Australians to support local manufacturers, job creation and the economy by buying Australian-made products.
The ‘Made Right Here’ campaign has been made possible through a $20 million Australian Government grant that enables AMCL – a not-for-profit public company – to enhance public awareness and business participation, boosting consumer demand for Australian products and increasing business adoption of the Australian Made logo.
The ‘Made Right Here’ campaign, which will run nationally from now until 30 June 2026 across television, radio, print, out-of-home, digital and social media, has been created to help Australians make confident, informed purchasing decisions that have a huge flow-on effect to their immediate communities as well as at a national scale.
The TV advertisement depicts the iconic Australian Made kangaroo logo coming to life, bouncing through scenes from sectors such as construction, manufacturing and beyond to demonstrate what ‘Made Right Here’ truly means. It also shines a spotlight on homegrown innovators, showing how supporting bold Australian ideas creates jobs and drives economic growth.
AMCL Chief Executive Ben Lazzaro said the campaign highlights the breadth of Australian-made options across nearly every product category and encourages people to make the right choice and buy Australian where they can.
“As the campaign says, Australian Made means made right here in Australia, but the green-and-gold logo means more than just where something is made – it means that when you choose it, you’re backing local businesses and home-grown ideas as well as supporting fellow Aussies,” he said.
“The new campaign also highlights and celebrates what we can often take for granted – which is that we have access to such a wide variety of locally made, high-quality products that play pivotal roles in our everyday lives.
“‘Made Right Here’ celebrates what we can often take for granted – which is that we have access to such a wide variety of locally made products, made to Australia’s stringent safety and quality standards, which play pivotal roles in our everyday lives.”
AMCL Chair Kate Carnell AO said the ‘Made Right Here’ campaign comes at a significant moment in the history of the iconic logo.
“The Australian Made logo turns 40 this year. In that time, the green-and-gold kangaroo has helped Australians make confident, informed purchasing decisions that support the country’s makers and growers – and in turn, local families and communities,” Ms Carnell said.
“Today, it remains the most trusted country-of-origin symbol, with 93 per cent of Australians trusting the brand.”
New Roy Morgan research commissioned by Australian Made in 2025 highlights strong consumer support for buying local. Eighty-seven per cent of Australians say it is important to buy Australian Made, while 79 per cent are willing to pay a premium for Australian-made goods. Recognition of the Australian Made logo is almost universal at 99 per cent, with trust among the highest of any brands tracked by Roy Morgan.
National manufacturer Capral Aluminium, which produces aluminium extrusion from six locations across Australia, including Smithfield in Sydney, is one of the 4,500 businesses that consider their Australian Made certification as a badge of honour.
“Capral Aluminium has operated in Australia for 90 years because we believe local manufacturing adds value to the Australian economy,” said Dragicevich.
“Capral is immensely proud to be an Australian Made licensee. Australian Made, including the ‘Made Right Here’ campaign launched today, gives manufacturers like Capral a trusted, universally recognised mark that helps identify Australian-made products and gives customers confidence that they are buying quality. By backing Australian jobs, skills and investment, the campaign strengthens our industry today and into the future.
